Why Hamer Marketing
Most fractional CMOs have never set foot on a job site. This one has.
12 years marketing construction technology. Both sides of the revenue equation. Verified results at companies that look exactly like Slate right now — with the Clutch reviews to prove it.
12+ years in construction technology
Marketed construction software from the inside — not as an outsider learning the language. Speaks EPC, GC, Procore, change order, and schedule risk fluently. This is rare.
Both sides of the revenue equation
Run sales and marketing. Built ABM for high-velocity and long-cycle B2B. Doesn't optimize marketing in isolation — optimizes it as a revenue function.
Fractional with full-stack execution
Doesn't just build strategy and hand it off. Builds content engines, manages PPC, implements CRMs, runs analytics. Strategic thinking + hands-on delivery — without a full-time hire.
9 verified reviews · 5.0 Willing to Refer
"He's literally walked the walk… not a fly-by fractional CMO who only offers platitudes and templates."
"Doubled our lead flow within the first year. We were so happy with Kyle's work we brought him on full-time."
"His experience in the construction industry was a significant benefit. It allowed us to target our market much more effectively."
The engagement model
Intensive where it counts. Efficient as you scale. Accountable the whole way.
Phase 1 · Months 1–2
Build the foundation
3–4 days/week. Direct access to Kyle — not a junior team.
- — Full assessment, strategy, execution launch
- — Blueprint + engine live by day 60
Phase 2 · Months 3–6
Scale & optimize
2–3 days/week. Active campaign management, oversight, reporting.
- — Monthly pipeline attribution reports
- — Ongoing sales enablement & ICP refinement
Retainer-based
With project milestone accountability. Open to equity participation for the right long-term alignment.
Six-month minimum
Results require compounding time. Option to extend or transition to advisory at month 6 review.
What this is not
Not an agency. Not set-and-forget. An embedded fractional CMO accountable to your pipeline numbers.
Close · Next Steps
The window to move first is open. It won't be forever.
Slate has the IP, the logos, and the momentum. The construction technology space is about to get loud. Companies that build brand authority and pipeline infrastructure now own the category. Let's make sure that's Slate.
Align on scope
60-minute working session with Dan, Trevor, and the CFO to confirm Phase 1 priorities and engagement structure.
Define baseline
Rapid 5-day pre-engagement audit (can begin immediately) to establish true baseline metrics before formal engagement.
Start the clock
Phase 1 begins. Day 1 of building the engine that takes Slate to $40M.
Three steps. Sixty minutes. Let's get going.